Francois Crabalona
Creative director- Art director - Photographer
Visa Type: Permanent Resident until 2023
francoiscrabalona@gmail.com
646 303 4885
Experience:
ADRENALINE (2017-present)
Creative Director: Ad Council • Benefiber • Flonase • Sensimist
FREELANCE (2013-2017)
Saatchi Wellness • Teamlife JWT • 360i • The Terri and Sandy Solution • HAVAS London • Arnold Worldwide • Berlin Cameron • HAVAS Adrenaline • HAVAS Tonic • Strike Force • The For a Day Foundation • Digitas Health
HAVAS Worldwide (2007-2013)
Promoted to Creative Director from Associate Creative Director in 2010
Brand specializations in CPG brands, beauty and food products
Managed award-winning teams for: Woolite • Finish • Air Wick • Clearasil • Veet • Lysol • Resolve • Triscuit • Ritz • Lean Cuisine • Nestle • Chivas
FCB (2000-2007)
Art Director on: Nivea for Men • JP Morgan Chase • British Virgin Islands • Clairol • ONDCP • Energy Star • Diet Coke • Curad • Fisher Price • Wrigleys • Quest • E-file (IRS) • Crème Savers • Oreo • Chips Ahoy • Planters • Roche • International Rescue Committee
Creative leader on: Eucerin • Life Savers • General Foods International • Tazo
Merkley, Newman & Harty (New York, Fall 1999)
OMNICOM Scholarship
Interned as a Junior Art Director
Mercedes Benz • American Museum of Natural History
Leo Burnett Chicago (Spring and Summer 1999)
Leo Burnett scholarship
Interned as a Junior Art Director
Smucker’s • National Cattlemen's Beef Association • Marlboro • Billy Jean Foundation • Oldsmobile
Minneapolis Quarter Away Program (Winter 1999)
Studied with senior creatives from Fallon, Martin & Williams
Education:
Miami Ad School
Graduate degree in Art Direction (1999)
Western Carolina University
Graduated with Honors (1997)
BS in Communication (Electronic Media and Photography)
Euro American Institute (Sophia Antipolis, France)
Degree in Communication
Awards:
Silver Effie 2012
Woolite "Torturer"
Best of Show Television Mobius Award 2011
Woolite "Torturer"
Gold Mobius Television Award 2011
Woolite "Torturer"
Gold medal at the New York ADDY’S 2006
Roche "Bruises"
(Automatically qualified for national and international ADDY’S)
2006 Global Award winner
Roche "Bruises"
Category: Communication to the Consumer: Print
Consumer: Outdoor
Gold in the DTC National Award Show in Washington DC, 2006
Roche "Bruises"
Best unbranded print
Phame Awards 2006
Roche "Bruises"
Gold for Best Integrated Campaign
Gold for Best Help-Seeking Campaign
Silver for Best Media Plan
The One Show RX 2005 (published in the One Magazine)
Roche "Bruises"
The Financial Communications Society Awards 2005 E-file
Silver for Radio
Gold for Integrated Campaign
The Show Minneapolis 1999
Nikon Binocular
Show South 1999
Nikon Binocular